MY
STORY
IDEAS THAT BUILD.
STRATEGY THAT MOVES.
RESULTS THAT LAST.
I’m Jake Weiss, a Brand, Marketing, and Creative Leader with nearly two decades of experience driving business growth through strategic brand positioning, innovative storytelling, and collaborative leadership. My work has earned multiple Addy Awards, Telly Awards, and recognition in Graphic Design USA, underscoring my ability to craft impactful narratives that resonate across industries. In my current role, I lead brand initiatives from Central Marketing for ITW’s portfolio of welding brands, including Miller®, Hobart®, Bernard®, and Tregaskiss®. These globally recognized brands, with a storied history of excellence and innovation, are synonymous with reliability and quality. I’m responsible for defining their long-term strategies, ensuring cohesion across divisions, and amplifying their presence in markets ranging from hobbyists to heavy industrial professionals. Previously, as Director of Marketing at AriensCo, I spearheaded initiatives that elevated brand awareness and strengthened the company’s global presence. I founded The Forge, an in-house creative agency that transformed how AriensCo approaches its brand and creative efforts. By combining design, strategy, and data-driven decision-making, I fostered a culture of innovation and delivered measurable results. I hold a B.A. in Communication Design from the Milwaukee Institute of Art and Design (MIAD), a school renowned for producing world-class creative talent. This education provided me with a strong foundation in creative disciplines, which I’ve leveraged throughout my career to deliver cutting-edge brand strategies. My expertise spans digital transformation, go-to-market strategies, and building cohesive brand ecosystems. While data informs my decisions, I believe it’s the human connection that turns customers into lifelong advocates. My approach balances analytical rigor with emotional intelligence, ensuring every brand I touch is not only relevant but enduring. Before my career in marketing, I served as a Non-Commissioned Officer in the U.S. Marine Corps Infantry. The resilience, discipline, and empathy I developed during my service remain at the core of my leadership philosophy today. I bring a unique blend of curiosity, insight, and a results-driven mindset to every project, ensuring each initiative delivers with clarity, purpose, and impact.